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When your customers ask ChatGPT, Google Gemini, or Perplexity to recommend the best agency, consultant, or product in your category — is your brand in the answer? Techlooker builds the entity authority, citation signals, and AI-optimized content that put you inside those AI responses, not your competitors.
Find out if ChatGPT & Gemini recommend your brand today — and get a clear roadmap to change it.
A Techlooker AI visibility consultant will check your ChatGPT and Gemini presence and respond within 4 business hours with your personalised audit.
Explore platform strategies while you wait.
Only 12% of URLs cited by ChatGPT rank in Google's top 10 results. Traditional SEO and AI visibility are two entirely different games — played on different signals, by different rules. Your competitors are already playing both.
Every AI platform uses different retrieval signals, citation patterns, and authority models. The biggest mistake brands make is treating all AI search the same. Techlooker builds platform-specific strategies for each.
AI invisibility is never random. There are specific, fixable reasons why AI systems skip your brand and recommend competitors instead. Here's what Techlooker finds most often — and exactly how we fix each one.
From technical AI crawl access to entity authority and AI-optimized content — every service Techlooker delivers is engineered around the specific signals ChatGPT, Gemini, and Perplexity use to select and cite brands.
A systematic 5-phase process that builds measurable AI citation visibility — with the first improvements typically visible within 60–90 days.
The most common questions we receive from businesses trying to rank in ChatGPT, Gemini, and Perplexity — answered directly.
Ranking in ChatGPT requires optimizing for its Retrieval-Augmented Generation (RAG) system — not traditional keyword rankings. ChatGPT selects sources based on: (1) Entity recognition — is your brand established across the sources LLMs are trained on? (2) Referring domain authority — are authoritative sites citing your brand? (3) Bing optimization — since ChatGPT Search is ~73% similar to Bing results, Bing Webmaster Tools and Bing Places directly improve ChatGPT visibility; (4) Content structure — is your content formatted for AI extraction with clear answers, headings, and FAQ sections? (5) Content freshness — is your key content updated every 30–90 days? Techlooker's ChatGPT ranking services systematically optimize all of these signals. Get a free ChatGPT visibility audit →
Google Gemini draws from Google's own index and Knowledge Graph, making it heavily tied to Google's E-E-A-T evaluation framework. Key Gemini ranking signals include: Google Knowledge Graph entity strength (Knowledge Panel, Wikidata), structured data and schema markup (Organization, FAQPage, Article schema), E-E-A-T content signals (expert authors, authoritative citations), Google Business Profile optimization for local queries, and Google AI Overviews co-optimization (pages that appear in AI Overviews are more frequently cited by Gemini). Notably, Gemini provides no clickable citation in the majority of answers — meaning Gemini visibility is primarily a brand impression and trust signal rather than a direct traffic driver. See our full AI SEO services →
Yes — significantly different. Only 12% of URLs cited by ChatGPT rank in Google's top 10 results. This means traditional SEO rankings do not automatically translate to AI visibility. Google SEO ranks pages in a list by keyword relevance and backlink authority. ChatGPT SEO earns inclusion in synthesized answers based on entity recognition, brand citation breadth across authoritative third-party sources, answer-intent content structure, and Bing optimization (since ChatGPT Search uses Bing signals). Both disciplines are now essential — your customers search both traditional Google and AI platforms, and each requires a different optimization strategy. Techlooker delivers both within a unified campaign.
ChatGPT Search results have approximately 73% similarity to Bing search results — meaning Microsoft's search index and ranking signals directly power a large portion of ChatGPT's real-time web retrieval. This connection is one of the most underutilized ChatGPT ranking strategies available today. Specific Bing actions that improve ChatGPT visibility include: Bing Webmaster Tools verification and sitemap submission (most sites have never done this), Bing Places for Business setup (the Bing equivalent of Google Business Profile), consistent NAP across Yelp and Apple Maps (both trusted by Bing's local signals), and industry publication mentions on sources Bing ranks highly. Techlooker's ChatGPT Citation Building service covers all of these as a core deliverable.
Initial AI citation improvements typically appear within 60–90 days of implementing technical foundations (entity setup, crawler access, schema), content restructuring, and brand citation building. Consistent citation in ChatGPT and Gemini for competitive terms typically takes 3–6 months of sustained effort. Google AI Overviews visibility can improve within 30–45 days for well-optimized answer-intent content. Content freshness is critical — Techlooker implements 30–90 day content refresh cycles as a core part of every AI visibility engagement to maintain the freshness signals that AI citation algorithms prioritize. We provide monthly citation frequency reports so you can see measurable progress throughout.
ChatGPT SEO focuses on RAG system signals — Bing optimization (~73% overlap with ChatGPT Search), brand mentions across third-party authoritative sources, content structured for LLM extraction, entity recognition in training data, and GPTBot crawler access. Gemini SEO is more closely aligned with Google's own signals — E-E-A-T content quality, Google Knowledge Graph entity strength, structured data (schema markup), Google Business Profile, and Google AI Overviews co-optimization. The two disciplines share foundational elements (entity SEO, content quality, brand authority) but require platform-specific technical and content strategies. Techlooker builds separate optimization tracks for each platform within a unified AI visibility campaign.
Yes. Techlooker is headquartered in Toronto, Ontario, Canada, and serves ChatGPT, Gemini, and Perplexity SEO clients across Canada — including Toronto, Vancouver, Calgary, Ottawa, and Montreal — and across the USA. We provide bilingual French/English AI visibility strategies for Quebec businesses and specialize in AI search optimization for North American competitive markets. Contact us at +1 647 354 9885 or info@techlooker.com for a free AI visibility audit. Also explore our local SEO services →
We'll test your brand across ChatGPT, Gemini, and Perplexity using your core commercial prompts — and deliver a clear, prioritized roadmap to get you cited. No obligation. Response within 4 hours.